What is digital marketing for a clinic?
Digital marketing for a clinic is the planned use of social media, search, ads, WhatsApp and online reviews to help people nearby find the clinic, trust its doctors and book an appointment. Done well, it is measured by appointments and patients gained, not by likes, and it never uses patient information or makes medical claims that cannot be supported.
What we manage for you
Pick the parts you need. Your quote covers exactly those, nothing bundled in.
Social media management
Instagram, Facebook, YouTube and your Google Business Profile — planned, posted and looked after every week, in your clinic’s voice.
Content, reels & creatives
Doctor introduction videos, patient-education reels, carousels, festival and awareness posts, clinic announcements — designed for your specialty.
Content calendar with doctor approval
A monthly calendar you can see in advance. Nothing is published in your name until you, or the doctor you nominate, approve it.
Meta ads (Facebook & Instagram)
Campaigns built around one goal — appointments — with the audience, area and budget you agree to. Paused or changed on your word.
Google ads
Search ads for the services patients actually search for near you, plus YouTube and Performance Max where they make sense for your clinic.
WhatsApp campaigns
Health-camp invites, check-up reminders and seasonal awareness messages — sent only to patients who have agreed to hear from you.
Campaign landing pages
One focused page per offer or service, with a short form, a call button and a WhatsApp button, so every enquiry is captured.
Local SEO & Google Business Profile
Accurate listing, services, photos and posts, and a website that answers what patients in your area are searching for.
Reviews & reputation
Steady requests for reviews from happy patients, and professional replies to every review — never revealing anything about a patient.
Monthly reporting
Spend, leads, cost per lead, appointments and — where it can be traced — the revenue those appointments brought in.
Connected to your clinic, not just your follower count
For clinics on MedKit ERP, marketing runs into the same system as appointments and billing — so you can see which campaign actually brought a patient through the door.
Health camps and QR codes
Every camp gets its own QR code. A visitor scans it, claims the offer, and is registered as a lead — and a patient — on the spot.
Coupons that apply themselves
A patient’s campaign coupon is applied automatically when your front desk books or bills them, and the redemption is recorded.
From ad to invoice
Leads are linked to the appointment they book and the bill they pay, so a campaign is judged on patients and revenue, not on likes.
Coupon on WhatsApp
With WhatsApp connected, anyone who claims an offer gets the code, the offer and a booking link on WhatsApp from your clinic’s own number.
Ad or camp → Lead → Appointment → Patient → Bill → Revenue
How it works
- 1
Free consultation
A call about your clinic, your services, the patients you want more of, and what you have tried before. No obligation.
- 2
Plan and quote
Which platforms, how much content, whether to run ads and at what budget — written down, with a custom quote to match.
- 3
Create and approve
We prepare the month’s content and campaigns. You approve, reject or ask for changes before anything goes live.
- 4
Launch
Posts, reels, ads and WhatsApp campaigns go out on the agreed calendar. Enquiries are captured and passed to your team quickly.
- 5
Measure and improve
A monthly report and review call: what brought leads and appointments, what did not, and what changes next month.
Marketing a clinic responsibly
- No promises of cures, guaranteed results or “best doctor” claims — content written with India’s medical-advertising norms in mind.
- No patient information in ads, posts, targeting lists or AI tools. Audiences are built from areas and interests, never from records.
- Testimonials and before/after images only with the patient’s written consent.
- WhatsApp marketing only to patients who opted in, sent at a pace that keeps your number in good standing.
- Ads kept within Meta’s and Google’s healthcare advertising policies.
- Every post approved by you before it is published.
Who it is for
- Individual doctors building a personal brand in their city
- Dental, skin, eye, fertility, physiotherapy and other specialty clinics
- Multi-specialty clinics and nursing homes
- Diagnostic centres and labs
- Hospitals running health camps and awareness drives
Custom pricing, quoted for your clinic
Every clinic needs a different mix of platforms, content and ads, so there is no fixed package. Tell us about your clinic and you will get a written quote for exactly what you choose. This service is separate from MedKit ERP plans.
Frequently asked questions
Is digital marketing part of my MedKit ERP subscription?+
No. Digital Marketing & Social Media Management is a separate service with its own custom pricing. It is not included in, or required by, any MedKit ERP plan.
How much does it cost?+
It is quoted per clinic. The quote depends on which platforms you want managed, how much content you need each month and whether you want paid ads. Book a free consultation and you will get a written quote.
Do you guarantee a number of new patients?+
No — no honest marketer can. What we commit to is the agreed content, campaigns and reporting, and a clear monthly view of leads, appointments and cost per lead so you can judge the results yourself.
Who approves what gets posted?+
You do, or a doctor you nominate. Content is shared in advance on a calendar, and nothing is published in your clinic’s name without approval.
Will my patients’ data be shared with Facebook or Google?+
No. Ads are targeted by area, age band and interests, never by patient records. Patient details are not placed in ads, posts or AI tools.
Which platforms do you manage?+
Instagram, Facebook, YouTube and Google Business Profile for organic content; Meta (Facebook & Instagram) and Google for ads; and WhatsApp for campaigns to patients who have opted in.
What if my clinic already uses MedKit ERP?+
Then your campaigns can connect to your clinic records: health-camp QR codes register leads and patients, coupons apply automatically at booking and billing, and leads are linked to the appointments and bills they turn into.
How quickly can we start?+
After the consultation and your approval of the plan, the first content calendar is usually ready within the following week. Ads start once creatives and budget are approved.
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Let’s talk about your clinic
A free 20-minute consultation: where your patients come from today, and a plan to reach more of them.